Now that NYC-born Milk Makeup’s to-die-for products have now crossed The Pond and are available at Cult Beauty, our hearts have been captured by the brand’s naturally lit KUSH formulas.
On the hunt for a binding component that was 100% vegan, the brand waved aside the commonly used beeswax in favour of plant-derived oil. The vegan hero ingredient hydrates and sets brow hairs without flaking or feeling stiff. Adding to the gel’s hydrating properties are aloe and cucumber extracts, which soften and condition hairs for healthier-looking brows. The tapered brush evenly distributes the product across all of your brow hairs, while simultaneously brushing them into shape. Long-wearing and flexible, the vegan, cruelty-free and paraben-free gel holds throughout the day without cracking or drying out your skin.
